Fractional Head of Growth

Growth Marketing Advisory & Execution

Growth Marketing Advisory & Execution

Hands-on growth marketing, media planning, paid acquisition, forecasting, media measurement, and strategy.

Hands-on growth marketing, media planning, paid acquisition, forecasting, media measurement, and strategy.

Growth marketing advisor portrait photo
Growth marketing advisor portrait photo

TRUSTED BY THE WORLD'S FASTEST GROWING COMPANIES

TRUSTED BY THE WORLD'S FASTEST GROWING COMPANIES

TRUSTED BY THE WORLD'S FASTEST GROWING COMPANIES

What I Do

I help brands grow strategically, whether expanding revenue, forecasting, planning, managing operational transitions, or building a high-performing team.

Advisory & Consulting

Benefit from broad, cross-industry insights tailored to your unique challenges and get actionable strategies delivered through tailored consulting calls and strategic sessions.

Fractional Growth Leadership

Close the gap between strategy and execution with a Fractional Head of Growth who provides strategic oversight of your agencies, in-house teams, freelancers, and execution of your paid media to maximize output.

Transition Management

Whether moving from agency-led campaigns to an in-house team or scaling operations, I provide end-to-end oversight to ensure uninterrupted performance during the transition.

Comprehensive Auditing

Go beyond basic industry analysis and get a meticulous examination of your paid acquisition campaigns and store performance.

Operating Procedure Licensing

Equip your team with the tools and knowledge to excel in paid media management. Get proprietary resources, spreadsheets, and step-by-step process documentation.

Project Scoping & Matchmaking

Find the right experts for specialized eCommerce projects with my free matchmaking service. Whether it's building dashboards, deploying email marketing automation, or designing ad creative, I connect you to vetted professionals.

What I Do

I help brands grow strategically, whether expanding revenue, forecasting, planning, managing operational transitions, or building a high-performing team.

Advisory & Consulting

Benefit from broad, cross-industry insights tailored to your unique challenges and get actionable strategies delivered through tailored consulting calls and strategic sessions.

Fractional Growth Leadership

Close the gap between strategy and execution with a Fractional Head of Growth who provides strategic oversight of your agencies, in-house teams, freelancers, and execution of your paid media to maximize output.

Transition Management

Whether moving from agency-led campaigns to an in-house team or scaling operations, I provide end-to-end oversight to ensure uninterrupted performance during the transition.

Comprehensive Auditing

Go beyond basic industry analysis and get a meticulous examination of your paid acquisition campaigns and store performance.

Operating Procedure Licensing

Equip your team with the tools and knowledge to excel in paid media management. Get proprietary resources, spreadsheets, and step-by-step process documentation.

Project Scoping & Matchmaking

Find the right experts for specialized eCommerce projects with my free matchmaking service. Whether it's building dashboards, deploying email marketing automation, or designing ad creative, I connect you to vetted professionals.

What I Do

I help brands grow strategically, whether expanding revenue, forecasting, planning, managing operational transitions, or building a high-performing team.

Advisory & Consulting

Benefit from broad, cross-industry insights tailored to your unique challenges and get actionable strategies delivered through tailored consulting calls and strategic sessions.

Fractional Growth Leadership

Close the gap between strategy and execution with a Fractional Head of Growth who provides strategic oversight of your agencies, in-house teams, freelancers, and execution of your paid media to maximize output.

Transition Management

Whether moving from agency-led campaigns to an in-house team or scaling operations, I provide end-to-end oversight to ensure uninterrupted performance during the transition.

Comprehensive Auditing

Go beyond basic industry analysis and get a meticulous examination of your paid acquisition campaigns and store performance.

Operating Procedure Licensing

Equip your team with the tools and knowledge to excel in paid media management. Get proprietary resources, spreadsheets, and step-by-step process documentation.

Project Scoping & Matchmaking

Find the right experts for specialized eCommerce projects with my free matchmaking service. Whether it's building dashboards, deploying email marketing automation, or designing ad creative, I connect you to vetted professionals.

Project Highlights

I help eCommerce brands grow strategically, whether expanding revenue, managing operational transitions, or building a high-performing team.

Lawyer portrait photo
Lawyer portrait photo
Lawyer portrait photo

FEATURED PROJECTS

3 years with Gozney

Grew Gozney’s paid advertising to over $3.5m ad spend per year across 5 ad platforms.

Lawyer portrait photo
Lawyer portrait photo
Lawyer portrait photo

FEATURED PROJECTS

Quince corporate gifting program

Built and scaled Quince’s program to drive high-quality enterprise-level leads and deals.

Lawyer portrait photo
Lawyer portrait photo
Lawyer portrait photo

FEATURED PROJECTS

Launching Mindright's paid program

Launched and grew Mindright’s paid advertising featuring 12+ celebrity influencers.

Lawyer portrait photo
Lawyer portrait photo
Lawyer portrait photo

FEATURED PROJECTS

Hank Green's Cancer Socks

30 days, 50K socks sold, $1m generated for charity.

Projects Portfolio

Projects Portfolio

Dope projects from past & current clients.

Dope projects from past & current clients.

PROJECTS

Gozney

Gozney Fire & Ice - Holiday 2023 - 6 Countries - 4 Ad Platforms - One Massive Sale

PROJECTS

Variant

Variant

Veriant Google Shopping Launch

PROJECTS

Ocean & San

Ocean & San

Ocean & San - All Day Shirt Scaling

PROJECTS

MIXTE

MIXTE

MIXTE eBikes - Paid Media Sprint

FAQ

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BLOG

See how I think about acquisition

Short, easy to read, & concise industry insights about all things paid acquisition.

Almost every Meta ad you launch will produce below average results

The majority of ads you launch on Meta will produce below-average results.

Contribution Margin - What is it?

Know your brand's profitability by understanding Contribution Margin.

How not to scale on Meta

Good DTC media buyers know the difference between the types of metrics that they are reporting on and actioning.

Lawyer portrait photo
Lawyer portrait photo
Lawyer portrait photo

About me

Paid Acquisition Expert

I’ve navigated the challenges and opportunities across multiple industries, company sizes, and funding models—whether venture-backed startups or bootstrapped brands. No matter your stage, I bring specialized strategy and execution to help you grow smarter and faster.

Jhana Ellard

Contact

Let's chat

Leverage the expertise of a seasoned professional to grow your brand.

Contact

Let's chat

Leverage the expertise of a seasoned professional to grow your brand.

Contact

Let's chat

Leverage the expertise of a seasoned professional to grow your brand.